MBA Business Development: AI, Technology and Business Transformation | VU FEBA

In this VU FEBA podcast episode, Dr. Justina Valentukevičė discusses AI, data and digital transformation in the context of business development. The conversation explores how technology enables organizational change, why digital transformation is more than implementing new tools, and why leaders need to connect strategy, processes, people, data and technology.

Learn more about the MBA Business Development programme and apply:
LT: https://www.evaf.vu.lt/stojantiesiems/mba-verslo-vystymas
ENG: https://www.evaf.vu.lt/en/admissions/mba-business-development

00:00 Intro: technology as the tip of the iceberg
01:18 Welcome and introduction of the guest
01:53 Business transformation vs. digital transformation
04:36 Is digital transformation really about technology?
09:21 AI, data analytics and business decisions
14:49 Common mistakes in digital transformation
17:59 Real business cases and transformation complexity
20:40 What students gain from the module